Our Structured and Disciplined Approach


One of the keys to successful investing is having a financial strategy in place that considers the many aspects of your life. We take a holistic approach for our clients. Our clients' needs always come first.

From start to finish, a properly documented financial strategy should leave no stone unturned. We embrace the notion that sound, basic principles must be followed consistently to provide the best possible results for our clients:

Understanding — Obtaining all necessary information for the purpose of creating a thorough financial strategy and investment portfolio is imperative to the outcome. Understanding how you live is essential in tailoring a plan that can help provide the quality of life you desire.

Conducting Extensive Analysis — Our clients place high value on the advice we provide, and we know that the quality of our advice is only as good as the information we have. Therefore, quality analysis is necessary to ensure the accuracy of our recommendations.

Asset Allocation — The appropriate blending of stocks, bonds and cash equivalents; a fundamental approach to maintaining proper risk tolerance. Asset allocation is one of our guiding principals.***

Diversification — Combining various types and quantities of stocks and bonds within a portfolio. Asset Allocation and Investment Diversification are not mutually exclusive. ***

Quality of Investments — From the vast universe of investments, we have formulated a special process of analysis to examine, test and filter those securities which meet our specific criteria, to help ensure that our clients' portfolios are appropriately structured to minimize risk and to help them meet their objectives.

Tactical Investment Strategies — Time in the market is more important than timing the market.  But, because everyone's needs are different, we recognize the importance of customizing a portfolio to match the needs of the individual. It is all about 'knowing our clients'.

Risk Management — For most investors, one of the biggest challenges to maintaining an investment discipline is having a defined strategy. Our strategic wealth management discipline is focused on risk control.

Reviewing and Rebalancing — Maintaining the integrity of a portfolio is a prime ingredient to the long-term results. Rebalancing is the application of a disciplined process to help keep the designed portfolio structure intact, which in turn serves to keep the financial strategy on a steady course.

Periodic Reviews — Life is full of surprises and unexpected events, and we will be there with you to meet any financial challenges you may face, head on.

We not only create and implement a comprehensive financial strategy for each of our clients — we live it with them.

*Banking services are offered by Wells Fargo Bank, N.A., a subsidiary of Wells Fargo & Company.
**Trust services available through banking and trust affiliates in addition to non-affiliated companies of Wells Fargo Advisors. Wells Fargo Advisors and its affiliates do not provide legal or tax advise. Any estate plan should be reviewed by an attorney who specializes in estate planning and is licensed to practice law in your state.
***Asset allocation and diversification cannot eliminate the risk of fluctuating prices and uncertain returns or guarantee profit or protect against loss in declining markets.